Description
The EP Fairgrounds Night floats between electronic and trip-hop elements, which converge in five distinct tracks.
The music video for the title Fairgrounds Night is an interactive augmented video. The cross-platform symbiosis adds a rich interactive layer to every video by synchronizing with the viewers mobile device. The central element is the QR code, which mostly has been used as a purely singular element f. e. in print or locally applied products. Now, the QR code is actively involved in the storytelling and offers synchronized alternative and interactive content on a mobile device at defined times, adding completely new layers to the actual story of the video. These alternative scenes include interactive 360° video, a selection of individual perspectives or links directly from the video to the real shooting location in Google Maps or to any other web reference.
Preview
